Top Benefits of Working Under a Real Estate Mandate Model

The real estate mandate model has become one of the most efficient and result-driven approaches for developers trying to optimize sales and marketing activities. Under a mandate agreement, one agency or mandate partner has full responsibility for the marketing, generating leads, branding and sales management of a particular project. This one-handed approach has many advantages over the traditional model that includes multiple brokers. One of the largest efficiencies gained is that developers do not have to deal with multiple brokers; thus communication is made easier, branding is unified and sales activities are coordinated more efficiently. Given that mandate partners allocate more time, technology, and manpower, the project is likely to have more attention and stronger market presence. Another big pro of the mandate model is better lead quality and speed of conversion. We have a single team that runs all marketing which in turn makes lead tracking a smooth and data driven process. Also we see that the mandate agency uses CRMs, targeted ads, project based content and remarketing which in total produce high intent leads. Also with a professional team which handles it all from digital campaigns to follow ups the results in higher conversion rates which in turn short sales cycles for developers. Also mandate partners usually have large channel partner networks which they use to get brokers on board under one roof which in turn also improves overall sales. Cost effectiveness is a major issue. Out of spending on separate marketing agencies, brokers or promotional activities we present an all in one solution at a which is predictable and optimized. We have our team which does project branding, creatives, online campaigns, offline promotions and events which in turn gives out a unified message and better brand recall. Also we see this to be a great value for our customers which we put in trained sales teams that really know the project. In a tough real estate market we provide our developers with a structure, speed and scale which in turn we see to be the best and most reliable way to get through inventory faster and to have better project visibility.